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商品編號： 9-419-004 出版日期： 2018/11/21 作者姓名： Groysberg, Boris;Lobb, Annelena 商品類別： Other 商品規格： 39p 再版日期： 2019/05/24 地域： California 產業： 個案年度： -
商品敘述：
California Closets had used robust net promoter score (NPS) data, surveyed across its locations, to create a more consistent and satisfying customer experience. CEO Bill Barton wanted to further optimize the customer experience around best practices. He also wanted to attract newer customers, members of the millennial generation. How could Barton and California Closets leverage NPS to achieve these goals? This case is accompanied by a Video Short that can be shown in class or included in a digital coursepack. Instructors should consider the timing of making the video available to students, as it may reveal key case details.
涵蓋領域：
Organizational behavior
相關資料：
Case Teaching Note, (5-419-064), 16p, by Boris Groysberg, Aldo Sesia;Video Short, (7266), 0p, by Boris Groysberg;Video Short, (7267), 0p, by Boris Groysberg
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