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商品編號: 9-413-086 出版日期: 2012/11/15 作者姓名: Groysberg, Boris;Hashemi, Anahita 商品類別: Other 商品規格: 29p 再版日期: 2013/09/16 地域: United States 產業: Retail trade 個案年度: -
商品敘述:
Learning Resources is a family-owned educational toy company that, by late 2011, was facing a myriad of challenges, including increased competition, entry into new markets, new distribution methods, rising costs of production in China, and changing customer behavior. The company lacked a clear strategy and suffered from organizational misalignment. Rick Woldenberg, the former CEO of Learning Resources, is called back to the helm after a four-year absence to address these issues, increase performance and set a direction for the company, all while remaining true to the values of his family''s business.
涵蓋領域:
Organizational culture;Change management;Industry analysis;Product development;Entrepreneurs and founders;Innovation;Cross-functional management;Sales and marketing;Strategic alignment;Strategy execution;Strategy formulation;Family businesses;Leading teams
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