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商品編號： 9-321-087 出版日期： 2021/02/19 作者姓名： Herzlinger, Regina E.;Licholai, Gregory P.;Gabrieli, Federica 商品類別： General management 商品規格： 41p 再版日期： 2021/06/24 地域： Europe;Germany 產業： Robotics and automation industry;Software development industry;Information technology and telecom sector 個案年度： -
商品敘述：
Can Brainlab, a privately held firm, compete with giants like Medtronic and Amazon in delivering the Digital Operating Room of the future? The CEO is pondering solutions for secure exchange of medical information, pricing a new robotic imaging device, and reorganizing the firm. Thirty years have passed since the self-taught computer programmer Stefan Vilsmeier founded the firm and achieved dominance in many fields. How can he maintain it in the face of this new, powerful, and well-funded competition?
涵蓋領域：
Business growth;Corporate strategy;Entrepreneurship;Growth strategy;Health care and treatment;Mergers and acquisitions;Strategy;Innovation;Inventions
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