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商品編號： 9-320-088 出版日期： 2020/02/03 作者姓名： Kirby, William C.;Lin, Shu;McHugh, John P.;Wang, Yuanzhuo 商品類別： General management 商品規格： 17p 再版日期： 2020/06/09 地域： China 產業： Insurance 個案年度： 2019 -
商品敘述：
Taikang Insurance Group was a leading Chinese insurance and financial services institution. It operated in the insurance, asset management, and health and senior care industries. Due to China''s underdeveloped social welfare state, Taikang saw an opportunity for the private sector to offer a suite of lifelong services that would care for clients "From Cradle to Heaven." However, as Taikang broadened its brand from life insurance to lifestyle, the potential pitfalls facing the firm would proliferate, too. How could Taikang leverage its scale to ward off competitors? And, crucially, how could Taikang sustain strong relations with the state and regulatory bodies as the company moved into markets with great political sensitivities, such as health services and senior care?
涵蓋領域：
General management;Health;Insurance;Operations;Strategy
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