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商品編號： 9-318-115 出版日期： 2018/03/26 作者姓名： Rogers, Steven S.;Adams, Jacqueline 商品類別： Entrepreneurship 商品規格： 52p 再版日期： 2019/12/06 地域： New York 產業： Arts & Culture;Media 個案年度： 1968 - 2018
商品敘述：
Essence, the first magazine aimed at African-American women, was created by four, young, Black entrepreneurs in the aftermath of massive racial and political upheaval in the United States in 1968. The venture was a financial, branding and cultural success. By 2005, the company was sold to Time Warner, Inc, the largest magazine publisher in the world at that time, for the highest price ever paid for a single-title magazine company. However, there is still debate about whether the last remaining co-founder, Edward Lewis, jeopardized the iconic Black brand by selling it to a white-owned company.
涵蓋領域：
Acquisition;African Americans;Branding;Brands;Business history;Capital-Asset-Pricing;Collaborative innovation;Consolidation;Entrepreneurship;Fair treatment;Female;Finance;Innovation;Inventions;Joint ventures;Organizational culture;Product adaptation;Selling options;Valuation
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