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商品編號： 9-318-078 出版日期： 2018/02/20 作者姓名： Chu, Michael;Kirby, William C.;Hua Dai, Nancy;Wang, Yuanzhuo 商品類別： Other 商品規格： 31p 再版日期： 2018/04/03 地域： China 產業： Healthcare service industry;Pharmaceutical industry;Retail and consumer goods 個案年度： 1902 - 2017
商品敘述：
This case tells the story of how Wang Minghui, Chairman of Yunnan Baiyao Group since 1999, transformed a single-product traditional Chinese medicine (TCM) state-owned enterprise (SOE) into a major diversified consumer health player in China''s highly competitive fast-moving consumer goods market. The case also traces the development of the company from a private business to an state-owned enterprise (SOE) and then to a SOE under mixed state-private ownership.
涵蓋領域：
Business and government relations;Business history;Competitive strategy;Corporate strategy;Enterprise computing;Health and behavioral science;Marketing;Personal growth and transformation;State-owned enterprises
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