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> Sesame Workshop (A): Bringing Big Bird Back to Health

商品編號: 9-317-094
出版日期: 2017/01/17
作者姓名:
Kanter, Rosabeth Moss;Raffaelli, Ryan L.;Cohen, Jonathan
商品類別: General management
商品規格: 24p

再版日期: 2020/05/21
地域:
產業: Media;Technology
個案年度: 2014 -  2016

 


商品敘述:

Sesame Workshop was transforming in 2016. CEO Jeff Dunn had reorganized and shifted the iconic institution to respond to digital disruption and a consensus culture. This case examines his efforts to turn Sesame Workshop around. It notes Sesame''s storied history and the underlying financial troubles that Dunn confronted upon taking over in 2014. It shows how Dunn''s leadership changes, increased communication, new partnership deals, and a focus on digital, sought speed, innovation, and accountability to better fulfill Sesame''s educational mission. By 2016, Sesame was in the middle of its change, and Dunn contemplated how best to position the organization for success in the future.


涵蓋領域:

Education;Leadership;Organizational change;Restructuring;Strategy;Technology


相關資料:

Case Teaching Note, (5-317-118), 23p, by Rosabeth Moss Kanter, Ryan L. Raffaelli, Ai-Ling Jamila Malone, Jonathan Cohen