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商品編號： 9-312-082 出版日期： 2011/12/05 作者姓名： Kanter, Rosabeth Moss;Bird, Matthew 商品類別： General management 商品規格： 20p 再版日期： 2012/04/20 地域： United States 產業： Telecom 個案年度： 2004 - 2011
商品敘述：
A new CEO steps into the shoes of his long-serving predecessor who had created the U.S. telecommunications giant via a series of acquisitions and, before departing, had initiated the company''s strategic repositioning. The new CEO reflects on Verizon''s recent successes, some of which he led, and considered how to ensure the team would continue to rise to new challenges. He knew change was both energizing and difficult and that every victory had to be followed by the next play. He paused in his New York City office to think about how his team handled recent challenges and whether the culture was in place to continue Verizon''s transformation from a traditional telecommunications provider to a global services and technology firm.
涵蓋領域：
Global marketing;Organizational culture;Innovation;Management;Change management;Teams;Cross-functional management;Organizational change;Interpersonal communication
相關資料：
Case Teaching Note, (5-312-099), 12p, by Rosabeth Moss Kanter, Matthew Bird
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