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商品編號： 9-310-134 出版日期： 2010/06/15 作者姓名： Kanter, Rosabeth Moss;Bird, Matthew 商品類別： General management 商品規格： 28p 再版日期： 2019/12/16 地域： India 產業： Healthcare service industry 個案年度： 2008 - 2010
商品敘述：
Anand Piramal and his team sought to "democratize healthcare" in India through the development of a new service delivery model. If Henry Ford could build and deliver cars to everyone in the United States, Piramal thought, then why can''t India deliver healthcare to the 70% of its citizens who lack access to it? They began pilots in 2008 but soon ran into unexpected difficulties. After a second round of pilots in early 2010, they had to decide whether to proceed and if so how.
涵蓋領域：
Change management;Emerging markets;Social entrepreneurship;Stakeholder relations
相關資料：
Case Teaching Note, (5-311-132), 15p, by Rosabeth Moss Kanter, Matthew Bird
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