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商品編號： 9-303-111 出版日期： 2003/02/25 作者姓名： Yoshino, Michael Y.;Egawa, Masako 商品類別： General management 商品規格： 9p 再版日期： 2006/06/01 地域： Japan 產業： Automotive industry 個案年度： 1999 - 1999
商品敘述：
Carlos Ghosn, a former executive vice-president of Renault, became the COO of Nissan Motor Co., a troubled auto company in Japan when Renault bought 38% of the company in 1999. This case deals with how Ghosn turned the company around. Examines in considerable detail how he went about successfully energizing and mobilizing the demoralized employees after a decade of failed efforts. A rewritten version of an earlier case.
涵蓋領域：
Change management;Cross-functional management;Decision making and problem solving;Diversity and inclusion;Foreign investment;Management;Marketing strategy;Mergers and acquisitions;Organizational restructuring;Personal finance;Self-motivation
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