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商品編號： 9-301-086 出版日期： 2001/01/25 作者姓名： Kanter, Rosabeth Moss;Galvin, Daniel 商品類別： Other 商品規格： 14p 再版日期： 地域： United States 產業： Banking 個案年度： 1995 - 2001
商品敘述：
After nine years of leading First Community Bank (FCB), BankBoston''s unique venture targeting low- to moderate-income communities, and finally gaining recognition and respect for her efforts, Gail Snowden must once again faces the challenge of justifying FCB''s value, this time, as part of the umbrella group, Community Banking Group (CBG), formed in 1996 due to a merge with BayBank, she must justify it to a new parent company, Fleet Bank. To successfully integrate CBG/FCB into the mainstream organization, Snowden faces many organizational and cultural hurdles.
涵蓋領域：
Balanced scorecard;Change management;Community relations;Leadership;Mergers & acquisitions;Organizational change;Social responsibility;Strategic planning
相關資料：
Case Teaching Note, (5-302-059), 6p, by Rosabeth Moss Kanter
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