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商品編號： 9-221-100 出版日期： 2021/04/19 作者姓名： Cohen, Lauren H.;Gao, Hao;Hagist, Spencer C. N. 商品類別： Other 商品規格： 17p 再版日期： 地域： China 產業： Higher education 個案年度： 2020 - 2021
商品敘述：
Vivian Yuan seeks to bolster the Tsinghua University Education Foundation''s fundraising efforts and investment goals in a new era of Chinese higher education. Competing with elite members of China''s C9 League of top universities, she must develop a set of incentives and deliverables for alumni and non-affiliated donors which can bridge the gaps in their own investment and philanthropic prospects. To do so, she must specify what makes the university unique as a donation opportunity, and highlight the things TUEF can accomplish that no one else can.
涵蓋領域：
Finance and investing;Financial markets;Marketing;Negotiation strategies;Strategy;Philanthropy
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