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商品編號： 9-218-067 出版日期： 2018/02/27 作者姓名： Cole, Shawn;Schenk, Lynn 商品類別： Finance 商品規格： 22p 再版日期： 2018/10/03 地域： 產業： 個案年度： 2012 - 2017
商品敘述：
Wellington Global Impact is one of the first public equities impact investing strategies in the market. The case explores how the strategy was developed at Wellington, including an analysis of the culture that supported its development. It also explores the difficulty in marketing the strategy as a first-mover and the effort to demonstrate that investments can have both positive financial and social returns. Protagonists Eric Rice and Patrick Kent must find ways to show that it is possible to drive impact through a public markets vehicle and show the rigorous financial, impact, and ESG analysis that went into building the strategy. Students will gain exposure to concepts around firm strategy, portfolio construction, risk management, marketing, and impact investing.
涵蓋領域：
Social entrepreneurship;Corporate social responsibility;Investment management;Organizational culture;Strategy
相關資料：
Video Short, (9-220-704), 0p, by Shawn Cole, Lynn Schenk
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