商品敘述：

This case describes the 2012-2020 effort at IBM to implement design thinking throughout the company and hire thousands of designers to serve on every product team alongside technical engineers and developers and product managers. IBM''s design transformation is told through the development of the Design Program Office-a new centralized function led by General Manager Phil Gilbert to support the organizational change effort-and the adoption of design thinking at several key business units: IBM''s Z mainframes business; IBM Security; IBM''s data and artificial intelligence (AI) business; and the Digital Strategies and Interactive Experience (DS/iX, or just iX) group, within IBM Services. The case contains details about IBM''s approach to design thinking frameworks and how IBM integrated design thinking and designers to center end-user needs in its product development teams and processes.

涵蓋領域：

Change management;Collaboration and teams;Core competencies;Hiring and recruitment;Human resource management;Innovation;Inventions;Joint ventures;Leading change;Management;Management skills;Operations and supply chain management;Organizational goals;Organizational structure and design;Organizational transformation;Process management;Product development;Product management;Strategy;Talent management;Technology and analytics

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