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商品編號: 9-108-057 出版日期: 2008/03/10 作者姓名: Narayanan, V.G.;Freed, Pamela 商品類別: Other 商品規格: 21p 再版日期: 地域: India 產業: 個案年度: 2007 -
商品敘述:
Samit Ghosh, the CEO and founder of Ujjivan, a major microfinance provider in Bangalore, wants to grow his business rapidly and become financially sustainable, but he''s struggling with staff fraud, high costs, and how to stay true to Ujjivan''s mission of poverty alleviation, while simultaneously reaching out to higher-income customers. The case explores how Ujjivan can grow, looking at such issues as new technology, diversifying product offerings, and how to hire the best staff.
涵蓋領域:
Growth strategy;Microfinance
相關資料:
Case Teaching Note, (5-110-069), 5p, by V.G. Narayanan, Lisa Brem
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