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商品編號： 9-105-067 出版日期： 2005/04/28 作者姓名： Groysberg, Boris;Kiron, David;Healy, Paul M. 商品類別： Other 商品規格： 28p 再版日期： 2005/06/20 地域： United States 產業： Finance & insurance 個案年度： 2003 - 2003
商品敘述：
Merrill Lynch (ML) is at a crossroads. Stan O''Neal became its CEO and implemented a radical cost-cutting program. In addition, the company dot-com continues to recover from the fallout from the Enron and dot-com scandals. What are the future prospects for ML? Can the firm compete against its traditional competitors or against the recently merged Goliaths of banking, such as Citigroup?
涵蓋領域：
Financial analysis;Competition
相關資料：
Case Teaching Note, (5-108-025), 10p, by Paul M. Healy
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