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> Bella Healthcare India

商品編號: 4440
出版日期: 2012/04/27
作者姓名:
Leonard, Dorothy;Yong, Sunru
商品類別: Other
商品規格: 12p

再版日期:
地域: India
產業: Medical equipment & devices
個案年度: 2011 -  

 


商品敘述:

Bella Healthcare India was originally established in Bangalore as a low-cost manufacturing facility for a U.S.-based cardiology equipment developer. Under country manager Joseph Cherian it evolved considerably, developing its own research and development capabilities. Strengthened by investment in technical training and a shift in culture and mindset, the India team developed and launched its first successful product in 2005 under the guidance of Cherian and American Jeremy Manning, the Bella India director of R&D. Their success led them to a joint product development venture with the parent company, but organizational, technical, and cultural issues resulted in its cancellation. After this disappointing failure, is Bella India ready to lead a new product development project? If so, is the new project proposed by Cherian the right one to recover with?


涵蓋領域:

Cross-cultural relations;International business;Organizational development;Product development;Productivity;R&D;Strategy


相關資料:

HBS Brief Case Teaching Note, (4441), 12p, by Dorothy Leonard, Sunru Yong