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商品編號: 4440 出版日期: 2012/04/27 作者姓名: Leonard, Dorothy;Yong, Sunru 商品類別: Other 商品規格: 12p 再版日期: 地域: India 產業: Medical equipment and devices 個案年度: 2011 -
商品敘述:
Bella Healthcare India was originally established in Bangalore as a low-cost manufacturing facility for a U.S.-based cardiology equipment developer. Under country manager Joseph Cherian it evolved considerably, developing its own research and development capabilities. Strengthened by investment in technical training and a shift in culture and mindset, the India team developed and launched its first successful product in 2005 under the guidance of Cherian and American Jeremy Manning, the Bella India director of R&D. Their success led them to a joint product development venture with the parent company, but organizational, technical, and cultural issues resulted in its cancellation. After this disappointing failure, is Bella India ready to lead a new product development project? If so, is the new project proposed by Cherian the right one to recover with?
涵蓋領域:
Cross-cultural business relations;Organizational development;Personal productivity;R&D;Strategy
相關資料:
HBS Brief Case Teaching Note, (4441), 12p, by Dorothy Leonard, Sunru Yong
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