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> Tanpin Kanri: Retail Practice at Seven-Eleven Japan

商品編號: 9-506-002
出版日期: 2005/07/12
作者姓名:
Lal, Rajiv;Han, Arar
商品類別: Marketing
商品規格: 17p

再版日期: 2011/02/23
地域: Japan
產業: Information technology;Sourcing;Marketing;Employee training;Growth strategy;Competitive environment;Brand equity
個案年度: 1973 -  2004

 


商品敘述:

Toshifumi Suzuki, chairman and CEO of Seven and I Holding Co., was widely credited as the mastermind behind Seven-Eleven Japan''s spectacular rise. Although Seven-Eleven Japan began as a small licensee of U.S. convenience store chain 7-Eleven, Inc. (then Southland Corp.) in 1974, it grew to become the highest grossing retailer in Japan, eclipsing its then-parent Ito-Yokado''s sales. By 2005, it also owned a controlling stake in 7-Eleven, Inc. Over the years, Suzuki''s emphasis on fresh merchandise, innovative inventory management techniques, and numerous technological improvements guided Seven-Eleven Japan''s rapid growth. At the core of these lies Tanpin Kanri, Suzuki''s signature management framework.


涵蓋領域:

Information technology;Sourcing;Marketing;Employee training;Growth strategy;Competitive environment;Brand equity


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